Jazz and Coca Cola both entered in to a contract to provide free unlimited data to their customers. Jazz is the leading telecommunication brand of the country and Coca Cola is the premium beverages brand all across the world. They both have tied knots to bring surprises for their customers.
Both the brands have mainly focused the customers who are interested in using heavy data buckets because of their interests in sports and entertainment and they prefer online streaming. Such customers are using data for ongoing mega event of cricket World Cup.
Data buckets that are available for World Cup will also go one afterwards the event also.
The Jazz branded Coca Cola bottles are available at almost every retail store. Consumers only need to buy the bottles. They have to dial the code that will be available at the back of every bottle. Simply dial *145*code number# and enter in the list of people who can win free unlimited 4G Data bundles.
Kazim Mujtaba, Head of Marketing at Jazz stated:
“This is the coming together of two giant brands to empower millions of people with free mobile data, especially during the ongoing Cricket World Cup. In a first of its kind initiative, Jazz offers Coca-Cola’s customers a chance to use Pakistan’s fastest mobile internet.”
Abbas Arslan, Head of Marketing at Coca Cola, has expressed his views as:
“Coca-Cola is well known for its innovative and upbeat partnerships, and we are pleased to partner with Jazz for this campaign that focuses on users who love our brand and have acquired the lifestyle of digital nomads. While Coca-Cola is the official sponsor for ICC Cricket World Cup, it also pledges to offer its consumers with the best on-the-go experience this cricket season,”
Both are the leading brands of the country and recently enjoyed a combined sharing of a Coke Festival powered by Jazz. The programmed was super successful. Therefore they both are combining together to hit more than 60 million customers of jazz along with unlimited market share of Coca Cola.